BIT — Borsa Internazionale del Turismo

BIT is the Italian travel trade's annual market: regional tourist boards, hotel groups, tour operators and destination representatives taking appointments across three days at Fiera Milano. It is where the coming Italian season is contracted, which makes its calendar position — February, before the spring — the functional one.

Attendance is counted in trade visitors and exhibitors. Fiera Milano publishes those figures per edition; we have not collected a dated one in this pass.

For a reference work the entry matters less as an event than as a marker: BIT is the moment the industry's published positions for the year become visible, including which regions are pushing which festivals.

Milan in February also holds its fashion week, and the two occasionally overlap, which is worth checking before booking a hotel in a city that prices accordingly.

PlanningA February trade window; professional accreditation, with limited public days.